| About Us
ABC Creative Music develops products based on the
revolutionary set of ideas about music called the
Apple Banana Carrot method.
It was developed over the last 15 years by
leading Scottish jazz musicians Tom and Phil Bancroft.
The Apple Banana Carrot method looks at the process
of music making and creativity, rather than the end results.
It focuses on keeping music creativity safe and enjoyable
while students are learning to stop the amount of information
being managed becoming overwhelming. It's a little like learning
to make cakes by using a simple recipe to make a cake.
Then you eat the cake. Then make another.
This is instead of beginning by analysing
the biochemistry of a pre-existing cake.
The method focuses on the psychology of
creativity to make teaching and learning safe and fun.
By using simple of ideas of form, students learn
how to immediately make music both in real-time
(improvisation) and ahead of time (composition)
before applying their creative skills to their instrument.
The Apple Banana Carrot method makes music
creativity safe and fun for kids from 3 upwards.
It also makes teaching music creativity accessible
and non-threatening to non-specialist teachers.
Being non-specialist oriented also makes this
approach ideal for supporting music based activities
being used to teach other curricular areas with music
(see Global Citizenship Through Music for an example).
However the approach is not just applicable to
beginners and young children. The techniques
based on the method have also been used to
teach composition and improvisation at university level.
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