About Us

ABC Creative Music develops products based on the revolutionary set of ideas about music called the Apple Banana Carrot method. It was developed over the last 10 years by twin Cambridge graduate jazz musicians Tom and Phil Bancroft.

The Apple Banana Carrot method looks at the process of music making and creativity, rather than the end results. It's a little like learning to make cakes by using a simple recipe to make a cake. Then you eat the cake. Then make another. This is instead of beginning by analysing the biochemistry of a pre-existing cake.

The method focuses on the psychology of creativity to make teaching and learning safe and fun. By using simple of ideas of form, students learn how to immediately make music both in real-time (improvisation) and ahead of time (composition) before applying their creative skills to their instrument.

The Apple Banana Carrot method makes music creativity safe and fun for kids from 3 upwards. It also makes teaching music creativity accessible and non-threatening to non-specialist teachers. However the approach is not just applicable to beginners and young children. The techniques based on the method have also been used to teach composition and improvisation at university level.